Podcasting, especially when it’s mission-driven, is an ongoing process of learning, evolving, and seeking help when needed. Today, we welcome Nichole Perkins, founder of PrimaFoodie and the host of the PrimaFoodie Podcast, to discuss her podcasting journey and her goal to change the way we eat, one episode at a time.

In this conversation, you’ll find out what inspired Nichole to start her business, how she knew it was time to extend her mission to podcasting, her goals for the podcast, and more. We also discuss how she selects her guests before Nichole delves into how her podcast is structured and how she measures its success. Finally, she tells us about her exciting new e-book that explores some of the common additives found in our food!

Takeaways From This Episode: 

While Nichole’s dissatisfaction with the status quo of food culture was frustrating, it also inspired the creation of PrimaFoodie. She tells us how she aims to change the food system and make a difference in the world through her company and her podcast.

Nichole shares why her PrimaFoodie Podcast feels like an extension of the company itself and how she knew it was the next step. She also tells us why she doesn’t focus on video and the most important goals she had in mind when starting the podcast. 

Gain insight into her process for choosing her guests and how she ensures that she has a variety of different people on her podcast. The importance of diversity and making episodes easy to understand for the average person. 

For anyone with a podcast, audience feedback is critical! Nichole shares how she gets feedback on her podcasts, why she feels she has lots to learn, and her monetization plan for the podcast. She also explains why she chose to publish her podcasts in seasons and how she made that decision. 

Get a first look at her new e-book on common additives and food before we explore how Nichole’s podcast has given her an opportunity to dive deeper into topics, why she loves asking bold questions, and the importance of meeting her guests where they are. 

There are numerous benefits to outsourcing skills you are not great at when producing a podcast. Find out Nichole would have a bigger team, a studio, and portable equipment for her podcast if money were no object!

Quotes:

“The important thing [about podcasting] is the connection and the conversation.” — Nichole Perkins [0:07:54]

“For the most part, people are always just happy to make the connection and share it with the world.” — Nichole Perkins [0:08:37]

“My goal was just to start more conversations, to guide them, and be a part of them. In everyday circles, I wasn’t hearing that on podcasts or not in the same way. In that respect, I’ve achieved my goal.” — Nichole Perkins [0:09:28]

Resources from Today’s Episode: 

Nichole Perkins on LinkedIn

Nichole Perkins on Instagram

PrimaFoodie
PrimaFoodie Podcast

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Carli on Instagram 

Carli on X

We Edit Podcasts

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

Goal Setting and the Decision-Making Process

In the spirit of the New Year and the task of setting goals for yourself, I wanted to touch on something that is sometimes overlooked in this season.

During the goal-setting process, more often than not, we are faced with some daunting crossroads. So what do you do when a potential goal brings you to a fork in the road? What tools do you use when you get to these crossroads and you are unsure of which path to take?

The tricky thing about a goal with different outcomes is, how do you pick up speed to accomplish the goal if you don’t know the destination?

Now, it feels like so far it’s just been a series of questions. Which is quite fitting since my strategy for making a decision at a fork in the road is to ask myself three clarifying questions…

But more on that later!

First, let’s look at some tools for making big decisions.

“We cannot solve our problems with the same thinking we used when we created them.”

Albert Einstein

Inevitably, when you face a fork in the road you might also be faced with a big decision. Whether that’s to start a podcast, or not? To leave your job, or not? To start a business, or not? To get married, start a family, move countries… the list goes on!

So where do you start?

Tony Robbins laid out Four Rules for decision-making, which include:

1. Write it down
2. Get clear about your feelings
3. Let go of fear
4. Recognize your values

This strategy has worked wonders when making big decisions. Once you become clear on the obstacle/opportunity in front of you and know what you value, you can move past the fear and take the right road for YOU!

Read more on that here. 

So to get even more clear on which path to take, let’s dive into those three clarifying questions to help you make a decision when you are faced with the fork in the road.

Goal Setting: 3 Clarifying Questions For When You are Faced with the Fork in the Road

1. Where in your life do you desire something more?

In which area of your life, business, podcast, wellness, etc. are you constantly craving something better? Something more than what you’ve achieved thus far? 

This is a strong indication that it’s time to make a change and to pivot towards that new desire.

Whether this is changing up the format of your podcast, spending more time writing, or even focusing on building your personal brand – there are always new opportunities for “more”!

2. What truth are you ignoring?

If you’re standing at the crossroads there is always something that led you there to begin with. So what are you avoiding looking at because it’s too hard or uncomfortable to deal with? What is your inconvenient truth?

This can be as simple as a marketing strategy that isn’t working, or a sponsor partnership that is no longer aligned. Or it can be as life-changing as knowing when to call it quits or when it’s time to do a complete overhaul of your podcast or your personal brand.

Whether you’re starting over or starting something new, it’s scary and disruptive for your comfort zone, either way. But once you’ve nailed down the truth and faced it head-on, your path forward becomes so much clearer and you can make the best decision for yourself.

3. What do you need to let go of?

Now that you know where you want to go and what you need to change, it’s time to take a closer look at your habits, strategies, and activities and to get brutally honest. Which do you want to change? And what do you need to let go of in order to move forward?

I read today that “if you want to be the noun, first do the verb” (a poetic message by Austin Kleon here). 

This absolutely hit home for me!

If you want to be a podcaster, record podcast episodes. If you want to be a writer, then spend time writing! It’s time to let go of what you’re trying to “be” and focus on actually doing the work to get there.

All this said, there are two important things to remember when you hit that fork in the road:

Takeaway Points for How to Make Better Decisions…

► One: There is no right or wrong answer. Make sure to gather as much information to make the best decision for YOU! 

► Two: Nothing is set in stone. Make a decision, test it out, re-evaluate, and pivot if necessary.

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

Whether you’re familiar with the field or a newcomer to the podcasting scene, our comprehensive guide is designed to assist podcasters of all levels in every aspect of their podcast journey. From planning and recording to promotion and engagement, we’ve got you covered with the most up-to-date strategies to help you start a podcast successfully in 2024.

Let’s dive in and kickstart your podcasting adventure! Your very own podcast is just around the corner, and we’re here to ensure you start on the right foot and reach your audience effectively in the ever-evolving landscape of podcasting.

How To Start a Podcast In 2024

1. Define Your Niche

This first step for starting a podcast will be relevant, no matter when you decide to take up the mic and start podcasting. You will always have to start with defining your niche. You need to identify the specific subject, theme, or topic that will give your podcast its unique identity and set your podcast apart. By doing so, you not only distinguish yourself from all the other shows within a similar category, but it will also help you stand out and attract a dedicated listener base.

A successful podcast will always be one that gives its specific audience the type of content that they’re after. And so honing in on your niche will allow you to tailor your content to a specific audience, making it more likely that your podcast will resonate and stand out in a crowded digital space.

Which brings us very nicely to Step Number Two…

2. Understand Your Audience

After you’ve clearly defined your specific niche, you now need to hone in on your specific audience. I’m just going to say it…your answer to the question “Who is your podcast for?” cannot be “Oh, it’s for everyone.” I hate to break it to ya, but this is going to get you nowhere fast. If you want to start a podcast successfully, you need a target audience. Because if you have a target audience, and you know what said target audience is after when it comes to content, you can tailor your content to their interests, and be exactly the type of show they’re looking for.

Remember, while there is always room for more podcasts, there are already A LOT of podcast out there. The Podcast Index currently indicates that there are 4,308,100 podcasts out in the world. Sure they’re not all active, but they’re there! And so finding the niche and then the target audience you want to reach is key to your long-term podcasting success.

The ability to tailor your podcast to cater to your audience’s needs not only enhances the overall listening experience for your listeners, but is also the foundation upon which hosts can build meaningful connections with their listeners. And this key when it comes to building a community around your show.

3. Invest in Quality Equipment

Now that you’ve got the basics of your podcast covered, it’s time to move on the mechanics. The “how” of podcasting – I’m talking podcast equipment. Your next step in your mission to start a podcast in 2024 is to purchase good-quality microphones, headphones, and recording software to ensure your podcast audio is the best that it can be. Quality audio when it comes to podcasting is crucial for attracting and retaining listeners.

Again, in a world filled with podcasts, a high-quality auditory experience is paramount. And for that you need quality equipment.

Let’s start with the cornerstone of podcasting gear – the microphone. While high-end options like the Shure SM7B are excellent, especially for seasoned podcasters, there are also budget-friendly alternatives suitable for beginners. USB microphones are particularly user-friendly, offering a hassle-free setup – just plug them in to your laptop, and you’re good to go. Popular choices include the versatile ATR2100, the reliable Blue Yeti, or the studio quality Rode NT-USB.

Equally important as you prepare to start a podcast is a quality set of headphones or earphones, crucial for monitoring sound and maintaining optimal audio levels. While premium options like the Audio Technica M40x headphones provide an immersive experience, entry-level alternatives such as the Audio Technica ATH-M30x or the Sony MDR-7506 are also solid choices. Even standard earphones or AirPods can deliver satisfactory results.

Related read: The Best Podcasting Guide of the Different Podcast Recording Setups

4. Create Compelling Content

Step Number 4 in your plan to start a podcast in 2024 is really the linchpin in any successful show. Sure, you need a well-defined niche, you need eye-catching podcast artwork, and you need a great name. You obviously also need podcast equipment. But the place where all of that converges together is your podcast content. Your podcast episodes need to be chock-full of highly valuable, high quality content. Because that is always what will keep your listeners tuning in episode after episode.

But these highly valuable episodes don’t just happen. They require that you, as the podcast creator, plan your episodes carefully, ensuring they provide that value and entertainment to your audience.

By delivering content that adds value to the listener’s experience—whether through insightful discussions, expert interviews, or captivating storytelling—you not only establish credibility but also create a genuine connection with your audience. And this is key to creating a successful podcast for the long haul. 

TAKEAWAY!

The heart of a thriving podcast will always lie in a host’s ability to consistently deliver compelling, valuable content that resonates with their specific audience.

5. Stay Consistent

If I’ve said it once, I’ve said it 1,000 times (and believe me, I’ll say it 1,000 more!)…consistency is key in podcasting! If you’re new here (firstly, welcome! It’s great to have you with us!) and you take nothing else away from this post other than “Consistency is key in podcasting” I’ll consider this post a success!

Because it’s more true in 2024 than ever! If you want to build a buzzing, thriving community around your show – and you definitely DO want to do this, it’s the foundation of a successful podcast! – then you’re going to need to embrace consistency in every area of your podcasting process.

So, with this in mind, to start a podcast in 2024 successfully, firstly, you need to find the publishing schedule that works for you, and then stick to it. Reliability is what sets apart thriving shows. Whether you commit to a weekly, bi-weekly, or monthly schedule, the key is to stick to it. When listeners know when to expect new episodes, they are more likely to stay engaged and return for more. 

You then need to maintain consistency in the type of episodes you publish. I’m talking consistency in quality, as well as consistency in episode length! You want listeners to fit your episodes into their schedules. Consistent episodes helps them do this!

And finally, you need to be consistent in how you engage with your listeners. You want to establish those real relationships with your loyal audience. This is where the magic of the podcast medium comes into play! But that magic can only happen if you engage with your listeners consistently and authentically. 

6. Create a Marketing Strategy

A marketing strategy has always been a key part of any successful podcast, but it’s going to be even more vital in 2024. (Again, I’ll draw your attention to that large number of podcasts floating about cyberspace.) So, if you’re looking to start a podcast in 2024, podcast hosts are going to need to develop a strong marketing strategy for their show if they’re looking to carve out a space for their show in the world of podcasting.

The best advice we can give you on this front is to think about your podcast as a brand. You can then onboard the types of marketing strategies brand use as a way to garner brand recognition and establish a brand identity. The principles of these strategies will apply to your podcast. You can then simply tailor these to your niche and to your particular audience.

Then use the power of social media to spread your brand message far and wide, aiming at your target audience. 

Create audiograms of your upcoming episodes to garner interest. Share behind-the-scenes content to build relationships and authenticity. Create video grams that you can share as Reels and YouTube shorts to lean into the power of video (we’ll cover that as a whole step further down this post!). Or use the live features on all the different social media platforms to connect with your listeners and build buzz around your show.

Bottom line? To launch a successful podcast in 2024, you need think of your podcast as a brand. And as a brand, your podcast needs a strong marketing strategy. 

7. Optimize for SEO

Next up, we have Step Number 7 for launching a successful podcast in 2024 – optimizing your podcast for SEO. While it’s always been important, particularly when it comes to podcast discoverability, optimizing your podcast for SEO will be even more important as you start a podcast in 2024. Effective SEO practices make it that much easier for your target audience to find your podcast. By aligning your content with commonly searched terms and topics within your niche, you increase the likelihood of being discovered by individuals genuinely interested in your podcast’s subject matter.

Incorporate relevant keywords thoughtfully into your podcast title, description, and episode titles to enhance search engine visibility. This will help potential listeners discover your podcast. As the podcasting sphere continues to expand, strategic SEO optimization is an invaluable tool for elevating your podcast’s discoverability and ensuring it stands out in the see of available content.

8. Create a Podcast Website

Dovetailing off focusing on SEO for your podcast is Step Number 8, creating a podcast website for your show. Again, this is not an imperative step, however, it can greatly help build your show’s authority and improve your discoverability. Having a website also just opens you up to so many more opportunities and avenues down the line.

Think of a podcast website as a centralized hub for your content. It’s the place where listeners can find additional information, show notes, and contact details. It’s where they can sign up to your mailing list, or become one of your premium members.

A well-designed website not only serves as a digital home for your podcast but also enhances your brand identity and credibility. It becomes a valuable resource for your audience, offering supplementary materials, links to social media, and an archive of past episodes. It also just gives your podcast a strong online presence.

Related read: A Successful Podcast Website Needs These 12 Key Things

9. Engage with Your Listeners

Next up, if you want to start a successful podcast in 2024, or any year for that matter, you will need to actively engage with your listeners on a consistent (there’s that word again!) basis.

Make an active effort to encourage and welcome listener feedback, questions, and reviews, be that through comments on podcast platforms, via email, or through social media. These ‘in-real-time’ interactions not only foster a sense of community between you and your listeners, but they can also provide you with super valuable insights into what resonates with your audience.

By building this two-way communication channel, you not only strengthen the bond with your existing listeners but you also create an inviting environment that attracts new audience members who are looking for a like-minded community. And as you’ve heard already, a strong community is the foundation of a long-lasting, successful podcast.

10. Utilize Video

Step 10 will be a big one for successful podcasting in 2024! Podcasters should be looking for ways to utilize video in their podcast content offerings. As always, we’re not saying that everyone who wants to start a podcast in 2024 has to start a video podcast. Neither are we advocating for existing podcasters to pivot to a video podcast. Sure you can definitely do either of the above. But what we are advocating for is for podcasters to simply lean into video in some way, shape, or form in relation to their podcast content. 

Video content performs better than all other types of content. These are just the facts. And so it follows that if podcasters are looking to boost their engagement around there content, video should form part of their marketing strategy.

Remember, video content is inherently shareable, enabling podcasters to tap into broader audiences through social sharing. So look to create Reels, TikToks, or YouTube Shorts as a way to expand your reach. Don’t overthink it, just do it!

11. Monetize Strategically

And finally, once you’ve got all the wheels in motion, you’re sticking to a consistent publishing schedule, you’re consistently putting out highly valuable episodes, and you’re building a community of loyal listeners around your show, you can then start looking for ways to monetize your podcast.

Explore different monetization options, such as sponsorships, affiliate marketing, or listener donations. Choose strategies that align with your content and audience, and successful podcast monetization is within your grasp.

Related read: How To Monetize Your Podcast: Here’s Everything We Know

2024 is YOUR Year to Start a Podcast!

Remember that building a successful podcast takes time, dedication, and consistency.

Consistently create high-quality, highly-valuable episodes, continually engage with your listeners, and work to build a community and network around you and your show.

Embrace the creative process, learn from each episode, and enjoy the rewarding experience of connecting with your listeners. With the right mindset and our comprehensive guide, you’re well-equipped to navigate the exciting world of podcasting and make a lasting impact. Best of luck on your podcasting adventure!

And if you’ve been waiting for a sign to start your podcast in 2024, this is it!

As a full-service podcast production agency, we’re incredibly passionate about helping podcasters bring their podcast dream to life. Not only do we offer all podcast production services, we also offer Custom Launch Packages, as well as a free Launch Your Podcast course series! Schedule a free call with one of our team today, and let us help you make your podcasting dreams come true in 2024!

If you’re new to the podcasting scene and seeking a go-to source for the latest industry news and daily updates, Podnews is your ultimate destination. We are so excited to welcome James Cridland to the podcast today. James, editor of Podnews and a seasoned radio futurologist, writer, consultant, and public speaker, has been a prominent figure in the audio industry since 1989. With an impressive track record, he introduced the world’s first streaming radio smartphone app in 2005 for the original Virgin Radio in London, launching daily podcasts earlier in that year. In 2007, he joined the BBC, working on the BBC Player for radio and dramatically increasing the service’s audio quality. After contributing to the foundation of the UK Radioplayer, he worked globally with businesses such as Canada’s Vista Radio, Pure and Frontier Silicon, talkSPORT, ABC, and media companies worldwide. His focus was guiding them on the benefits and challenges that new platforms bring to their business.

As we jump into this incredibly insightful conversation, James shares the story of building Podnews and its success, highlighting lessons learned. We delve into community engagement, the importance of consistency, and James’ advice on effective show monetization. He emphasizes the significance of analyzing show metrics, and podcast trends, and understanding audience behavior. Be sure not to miss out on this great conversation. Thanks for listening!

Podnews Daily, Podnews Weekly Review

Takeaways From This Episode:

James shares his incredible podcasting story, including the reason behind launching his podcasts, and all of the lessons he’s learned on this journey of bringing podcast news to life and building Podnews to its success today.

He emphasizes the benefits he saw when he married his podcast and his newsletter and highlights why the newsletter contains more features and information.  

The importance of consistency in building your audience, keeping in mind your potential new listeners, how Podnews can be utilized by companies, and what it looks like to be embedded in the community that you serve.

Why he believes you should forget about the numbers and focus on the trends when looking at your podcast metrics. James also reminds us to dig deep into the metrics of your podcast, using the tools to your advantage and truly understanding how your audience listens to your show. 

Delve into James’ incredible advice on finding the right partnership for monetizing your show and his thoughts on the future of Podnews and the podcasting industry. 

Quotes:

“When you have a look at podcast hosting companies, it’s interesting spotting those podcast hosting companies where the big bosses, the CEOs are running a podcast and where they’re not.” — @JamesCridland [0:06:49]

“I used to say in the podcast for more than a year, I said, the podcast is good, but the newsletter is better.” — @JamesCridland [0:12:20]

“I think that that is an important thing when it comes to being a newsletter writer, being a daily podcaster. It’s all to do with consistency and making sure that you are always there.” — @JamesCridland [0:14:14]

“Almost every single day, I’m writing for the person that hasn’t got into this industry yet, the person that is just striving to understand.” — @JamesCridland [0:16:39]

“Being involved with that [podcasting] community is important because people will see you as hopefully, not an argumentative person, but hopefully, as a friend who is there to help.” — @JamesCridland [0:18:28]

“If you’re a serious podcaster, I think keeping up to date with the industry is an important thing. Hopefully, we [at Podnews] provide tools that might actually help people do that..” — @JamesCridland [0:31:59]

Resources from Today’s Episode:

James Cridland

James Cridland Email

James Cridland on LinkedIn

James Cridland on X

James Cridland Cellphone Australia: +61 447 692 743

James Cridland Phone Number UK: +44 20 7100 1811

James Cridland Contact

James Cridland Blog

Podnews

New Podcast Trailers

Virgin Radio

BBC

BBC Player

UK Radioplayer

Vista Radio

talkSPORT

ABC

Podcast Movement

The Podcast Show

Apple Podcast Connect

Spotify for Podcasters

Podcast Industry Data

Joe Rogan

Adam Curry on X

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Carli on Instagram 

Carli on X

We Edit Podcasts

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

How to Turn Mistakes into Opportunities

As 2023 came to an end, I couldn’t help but reflect on all that has happened throughout last year. Everything from successes, to failures, to big lessons – they come to mind all at once! 

But as I was reviewing all the events, there’s something that I’ve been stuck on… where can I see the growth?

“Mistakes are a fact of life. It is the response to error that counts.”

Nikki Giovanni

Mistakes and failures are inevitable. That’s life!

But what I’ve come to learn is that they are much easier to swallow when you’ve turned them into opportunities. This can be through:

• Personal growth.
• Doing things better.
• Making a mindset shift.
• Taking a necessary reset.

More often than not, mistakes in podcasting are simply a result of something you haven’t yet learned, testing a new process, human error, and so on.

It’s not that you’re purposefully setting out to make mistakes or fail. You simply might not know the best way to do things yet.

Enter… opportunity!

As you learn new methods, and what works best you not only improve personally as a podcast host, but you can guide and teach others to do the same.

So what does it look like when you make this mindset shift?

Let’s dive into my Triple-A Framework for how to turn mistakes into opportunities.

The Triple-A Framework for How To Turn Mistakes into Opportunities

1. Acknowledge 

The first step towards growth is to actually acknowledge the mistakes you’ve made. Set out to find those valuable learning lessons and note them on your journey.

On top of that, find ways that you can improve. Where are the opportunities for real growth and how can you capitalize on them?

So whether you accidentally mixed up your calendar dates and missed a podcast interview, or you forgot to select the right microphone for your recording, step out and claim it!

From there, you can only do better! With things like a scheduling calendar that sends out reminders, or a proper pre-interview checklist – you can get it done!

2. Analyze 

Once you’ve recognized your mistakes and failures, now you can capitalize on learning from them in order to teach others. Analyze exactly where things went wrong, how you can do it differently moving forward, and what you’ve learned along the way.

“Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.”

Margaret J. Wheatley

Continue to analyze each learning opportunity by reflecting on your progress as you go. This will help you to see the path more clearly so you can always start better the next time!

This is especially true for your podcast. For example, the more you teach others about your podcasting process, the better your process becomes in turn.

Analyzing every aspect helps iron out all the kinks. And who knows? Perhaps your solution could be useful to others as well.. ding*ding* business opportunity!

3. Adapt 

And finally, the best way to ensure that mistakes aren’t repeated is to always have a learning mindset. When you use the feedback life gives you and you remain teachable, you are much more likely to be able to adapt to challenging situations.

Be sure to put your learnings into practice! Apply what you’ve learned so you can actually reap the benefits, turning those mistakes into opportunities.

Final Takeaway!

The podcast industry is changing all the time, with new technologies, new platforms, new equipment, or even podcasting styles – you name it!

Staying true to this learning mindset and allowing yourself to easily adapt is key for seizing those opportunities for your podcast.

When we learn from our mistakes and try to find the opportunities in each situation, you will see tremendous growth and improvement through these valuable lessons.

So find the lessons, strategize a plan, and adapt!

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

We’ve looked into the podcasting crystal ball to find out what’s in and what’s out when it comes to the podcasting space in 2024! And so, of course, we’re sharing our findings with you! 

Check out our top podcast predictions and trends as we share what we think 2024 has in store for podcasting!

10 Exciting Podcast Predictions and Trends for 2024

1. A Greater Lean Into Video

In 2023, it was evident that video podcasts were on the rise. We saw all sorts of reports last year showing that YouTube was edging out all other platforms when it came to platforms for podcast listening. And we totally expect that to continue this year. And so our podcast prediction is that more and more podcasters will start to add video to their content. And as YouTube now lets Creators upload podcasts via RSS feed, there will definitely be a greater lean into video when it comes to podcasts. 

Now, we’re definitely not saying everyone should start a video podcast. But we do think it will be important for podcasters to find ways to incorporate video elements into their content offering.

Want to explore video but don’t know where to start? We can help! Check out our 10 Ways to Incorporate Video with Your Podcast and you’ll be all set!

2. More Additions to Categories

This is a personal podcast prediction (aka – biggest podcast wish!)…more additions to the current podcast categories. 

Why?

I’ll give you an example.

If you were to ask me what my favorite type of podcasts are, I’m going to have to say true crime. HOWEVER! I’m NOT a murder podcast girlie! Give me the true stories of cults and scams!

But these currently fall under True Crime. So I’ve got to wade through all the myriad of murder podcasts (no shade to all who love those, they’re just not good for me and my overactive imagination!) to find what I’m looking for. 

As the podcasting space grows and matures, subcategories are emerging and gaining momentum. And so personally, I’d love to the current categories reflect this. Podcast discovery is tough as it is, new categories will go a long way to fixing that!

*Side-note: I also LOVE organizing things into categories! And so if the podcasting powers that be ever want a complete podcast nerd to help them roll out new categories, I hereby volunteer as tribute.

3. More Podcasters Will Embrace Content Repurposing

Next up in our list of podcast predictions for 2024 we’re looking at podcast marketing strategies. In 2024, we anticipate many more podcasters will turn to content repurposing strategies.

Content repurposing in general is having its well-deserved moment. And long may it last! Because we believe that finding ways to repurpose your content is a powerful strategy that allows content creators to leverage their existing assets to reach broader audiences. It’s really all about maximizing the amount of output you get from your input.

All types of creators do it, and we think that 2024 is the year more podcasters start to lean into it, too.

And if you’re a podcaster looking to work smarter, not harder, and take all their amazing podcast content and give it really long legs so you can expand your reach and grow your podcast community, have we got something for you!

We recently created an incredible free resource, our 50 Genius Ways to Repurpose Your Podcast Content. It’s got all the reasons why content repurposing should be part of any podcaster’s marketing strategy, as well as sharing the 50 ways podcast content can be repurposed.

And all you need to do to get it is sign up to our weekly newsletter, The Podcast Playbook!

4. A Rise In Branded Podcasts

Next up, we also predict that we will see a rise in branded podcasts in 2024. Branded podcasts are those shows created by brands, businesses, or companies, and we’ve seen a surge in these over the past couple of months. And we predict we’ll see that continue as more and more brand see the value in having their own show.

Branded podcasts are an incredible marketing strategy for brands, and think more and more brands are going to realize this. Podcasts offer the unique ability to really connect a host with an audience. We know this already. But when you can get that connection to your brand via a branded podcast, that’s gold for businesses. 

If brands can find the right angle and niche for their show, a branded podcast is a fantastic way to build a buzzing community around your brand.

Need help launching your branded podcast? We can help! Check out all the launch packages we have on offer, then set up a free call with one of our team! We’d love to connect with you!

5. More AI Presence in the Podcasting Space

In at Number 5 for our podcast predictions for 2024 is AI. We’re living in the Age of AI, so we don’t really need to have that podcasting crystal ball to know that it will have an impact on the podcasting space, as it will in almost every industry.

But this prediction is a bit of mixed-bag, and we believe that AI’s impact on podcasting will be multi-faceted. While we do think we will see it have a presence in various aspects of the podcast process, we don’t think it’s all sunshine and roses. 

Don’t get me wrong. AI is incredible. And where you can use it to speed up or streamline your process, it’s great.

But we also want to predict that podcasters and creators in general will wield AI as a tool, and not let its version of whatever be the final version. You can never replace that magic touch a passionate person brings to something. Be that your podcast editing, your social media captions, your blog posts, or even your podcast scripts.

6. “Something” Because of Joe Rogan

Okay, so our podcasting crystal ball is a little fuzzy on this one. But all we know is that “something” will happen to the podcasting space because of Joe Rogan this year!

Why do we think that?

Well, Joe Rogan’s deal with Spotify comes to an end this year. And as of yet, mums the word on what he’ll do next. Does he sign another exclusive contract with Spotify? If so, that would indicated that Spotify is still keen on podcasting and still keen on exclusivity. 

But if he chooses to take his show elsewhere, there’ll be a ripple effect in the realm of podcasting, too. If Spotify doesn’t offer him a deal, does that mean the platform’s initial fire for podcasting is growing dim? Does he go independent? Does he sign with another company? And what could that mean?

Who knows? We told you, fuzzy!

7. A Tipping Point for Podcast Ads

This is another two-sided podcast prediction. On the one side, we do predict that podcast ads will still be a fantastic way for podcasters to monetize their shows. And all the signs point to the fact that this upward trajectory will continue. The revenue of podcast advertising is suspected to reach US$4.02 bn by 2024.

And for the podcasting space as a whole, this is amazing.

However, there is a danger here and podcasters need to play their cards right when it comes to how they’re placing ads in their content.

Just recently, I’ve been a part of a number of conversations about our favorite podcasts (as you do) and one thing that kept on popping up in the conversation was how the amount of podcast ads per episode doubled or even tripled this past year! In some cases, the same 90 second ad played three times in an episode! If both the brands doing the advertising and the podcast hosts want to keep the engagement of their audience, they’re going to have to negotiate their sponsorship deals so that they actually yield results. Otherwise listeners are either going to be skipping all ads all together, or worse, they’ll start unsubscribing. And if that happens, everyone loses.

So, we predict podcasters and marketers are going to have to work closely together in 2024 so that everyone wins from these deals.

8. More Podcasts in Pop Culture

Again, this is a personal podcast wish prediction! But I love seeing podcasts and podcasting making appearances in films and series, as a ‘character’ or part of the plot!

Only Murders in the Building, Karen Pirie, and the film Vengeance are top examples that spring to mind!

These shows did such a great job at using podcasts as part of the medium for telling their story (I know, very meta!) as well as parodying podcasting so perfectly in their own way. I loved them all and I’m here for more in 2024! (Please!)

9. A Rise in Live Podcasting Events 

Next up in this list of our top podcast predictions and trends for 2024, we also predict we’ll see a rise in live podcasting events. We really felt the pull towards all types of live podcasting last year. It seems like “live” was on everybody’s lips. And so many shared that trying live events or live podcasting was one of their goals for 2024.

Who knows, you may even see us doing some super cool live events in the not-too-distant-future, so stay tuned!

10. More Podcasts!

And finally the last of our podcast predictions for 2024, (and this should come as no surprise!) we predict that the number of podcasts worldwide will continue to grow as more and more people become podcasters! There is plenty of space in the podcast sphere for more podcasts. So if you’re looking to make 2024 be the year your podcast idea moves from your mind to the real world, do it!

And if you’re not sure where to start, We Edit Podcasts can help! Simply check out our How to Launch Your Podcast series (the courses are FREE, just btw!) and you’ll be all set!

What Does the Podcasting Future Hold?

And that’s it for this year’s edition of the We Edit Podcasts’ Podcast Predictions and Trends for 2024! 

Will they happen or won’t they? We’ll just have to see…

*Disclaimer: The podcast predictions and trends shared on this post are merely opinions and hopes, and are by no means intended to be taken as fact.

There is no podcasting crystal ball…yet.

Nathaniel Ernst is a kinesiologist and personal trainer in Calgary, Alberta. He is the owner-operator of NATEFIT Integrated Fitness and Nutrition, taking a sustainable approach to health and fitness. He also hosts the Down and Dirty Podcast, where he delves into health and fitness topics as an extension of NATEFIT’s mission.

Today’s episode explores what it means to infuse your personal passion into your business and truly integrate your podcast into your business model. Nate gives us a welcome reminder that it’s natural to have a list of fears when you first create your own podcast and that everyone has to start somewhere! We also talk about the immeasurable value of time and why it is the greatest investment you can make in your podcast, plus so much more.

Takeaways From This Episode:

Nate’s journey has been all about turning his personal passions and interests into a career, and it shows! His passion for learning and connecting with others inspired the launch of his podcast, Down and Dirty, which acts as an extension of NATEFIT today. 

Beyond interviewing his guests, Nate’s goal is to have a conversation that allows listeners to learn as they get to know each person and hear their story. His primary goal is to equip his listeners with actionable tools and practical knowledge to support their health and fitness journeys. 

The Down and Dirty Podcast might not be what you think of when you think of health and fitness, but that’s exactly why Nate chose the name. It’s a little provocative and sparks curiosity to inspire listeners to press play!

The biggest obstacle Nate faced when starting his podcast was getting comfortable enough to move beyond the fear of being criticized. He also had to learn how to put each guest at ease before hitting record. This is a reminder that we are not alone in those initial fears that we have when starting a podcast. 

Podcasting has changed how Nate interacts with his clients; connecting with them and asking questions to truly understand their experience. He uses his podcast to expand his knowledge to better serve his clients, truly integrating it into the fabric of his business

His most non-negotiable resource is undoubtedly the time he invests in his podcast. His advice is to value your time and recognize that it is the best investment that you can make in your podcast. 

Quotes:

“The primary goal [of the Down and Dirty podcast] is to equip listeners with actionable tools and knowledge. I want to share knowledge with the listeners while I learn.” — Nathaniel Ernst [0:06:25]

“I try not to make it an interview. I want people to really get to know the guests and feel a part of the conversation. That’s how I learn best. I think that’s a great way to engage the audience as well.” — Nathaniel Ernst [0:06:45]

“Something that I started to notice throughout the podcast is [that] I have this unique opportunity to have these guests on where I probably wouldn’t have had a deep conversation with them before.” — Nathaniel Ernst [0:13:46]

“[Know] that you’re not alone. It’s natural to have fears. Everyone is starting from somewhere.” — Nathaniel Ernst [0:19:15]

“My biggest piece of advice is just be you. Be authentically you.” — Nathaniel Ernst [0:25:23]

Resources from Today’s Episode: 

Nathaniel Ernst

NATEFIT

Down and Dirty Podcast

Nathaniel Ernst on Instagram

Nathaniel Ernst on Facebook

Episode 23: Juggling Projects and Finding Diners with Joe Keery

Episode 21: From Tragedy to Triumph with Chris Cederstrand

Chris Cederstrand

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Carli on Instagram 

Carli on X

We Edit Podcasts

Trust us…it’s going to be fun……

But first…

The Founder’s Corner posts are based on previous segments from our weekly newsletter. So if you want this type of content first, check out the link at the end of this post!

Now, let’s dive into today’s post!

How To Take Effective Breaks

*Note: While this post does focus on podcast breaks, this strategy can be applied to almost all areas!

One of the biggest questions podcasters ask themselves is whether or not they can or should take a break from their podcast.

More often than not, a break is directly related to a drop in listeners, so this is not always the best option.

However, there are tons of ways to work around this while still getting in that much-needed break!

Some of these ways include:

• Creating short-form content for your podcast.
• Batch-recording episodes and scheduling ahead.
• Pulling episodes from the archives for reruns.
• Planning some juicy episodes for the new year!

So what are your next steps?

The key lies in creating what I like to call an “alternate podcast schedule”. In other words, finding ways to make podcasting feel like a break without actually taking a break from your regular publishing schedule!

If you’ve been around here for a while, you’ve heard me say this over and again: consistency is key! 

But that doesn’t mean you can’t be consistent and well-rested!

Now, drumroll please….here’s my not-so-secret strategy…

Instead of focusing on a “break”, try making the mindset shift to having more FUN!

​

Yes, that’s right… I’m saying, “Bring on the FUN!”

Fun Is As Good As a Break!

So now, let the effective breaks fun begin! Let’s dig into three ways to make podcasting feel like a holiday!

1. Host a Podcast Party

Who doesn’t love a good party? And what better way to have some fun and make your podcasting feel like a break than by hosting a holiday podcast party!

What does this look like, you might wonder?

Well, it can be anything from doing a live recording, to engaging your audience in the event, doing a virtual movie review or watch-a-thon, a virtual “pub quiz”, or even inviting a few of your favorite podcasters or guests on to the show for a little collaborative party behind the mic!

You could celebrate a podcast mile stone, a personal event, or just make it a “just because” celebration.

The options are endless! Just depends on what your vision is for your podcast party. So get planning!

2. Focus on Relaxation and Stress-Relief

A little R&R is exactly what you need to make your podcast feel like a holiday!

Whether you invite on an expert on stress relief or have someone on to give your listeners a much-needed self-care guide, everyone is ready for a few great tips on reducing the stress and chaos in our busy lives!

Let your podcast feel like a spa day, reduce stress levels, and build in that much-needed break!

3. Take an Off-Script Approach

And finally, for my last fun-focused way to have a podcast break, let loose! Try taking an off-script approach to your next couple of episodes. This is your time to finally color outside the lines a bit! Give yourself permission to take on some bold topics, create episodes you’ve always wanted to, or even bring on a guest or co-host to do a mini-series as a break from your usual content.

This approach allows you to cut down on some parts of your podcast process, giving you more time for some R&R in between, while still serving your audience and giving them valuable content.

So, be BOLD! Go off-script, and have the most fun!

Effective Breaks with Actually Stopping Your Podcast is Totally Possible!

If there’s one thing that should be clear from my not-so-secret strategies for having an effective break from your podcast without actually stopping is that FUN is the key! Changing it up and opening yourself and your listeners up to some fun is a great way to help you feel like you’re taking a break without losing your podcast momentum.

The goal?

Serve your listeners by creating an unexpected experience every step of the way! They get great content, and you give yourself something new and rewarding to try.

After all, they do say a change is as good as a rest! And a fun change must be even better!

So give fun a go!

You won’t regret it!

The Founder’s Corner posts are based on a segment of our weekly newsletter. 

Want this type of content while it’s still hot off the presses? Subscribe to our weekly newsletter, the Podcast Playbook! By signing up, you’ll also get our 50 Genius Ways to Repurpose Your Podcast Content PDF straight to your inbox!

Many of us find ourselves caught in the cycle of making promises to transform our lives, only to see those resolutions crumble way before we’ve seen any real change. But not this year! Not by a long shot! And not if we can help it!

But before we dive into how we’re setting ourselves up for success in 2024, let’s dive a little deeper into New Year’s Resolutions, shall we?

Some New Year’s Resolutions Stats

Here’s a fun fact! (Okay, realistically, it’s not actually a fun fact, but it is interesting…) Did you know that the success rate of New Year’s Resolutions is pretty dismal? So dismal, in fact, some studies suggest that around 80% of resolutions fail by the second week of February. February!

But it gets worse! There are other statistics that show that by the second Friday in January, all those well-meaning resolutions have flown the coop. They even have a name for this occurrence…Quitters Day!

So, why do these well-intentioned resolutions crumble so quickly? There are a number of factors to consider. But on the whole, the answer lies in the unrealistic expectations and the pressure we put on ourselves to make drastic changes overnight.

New Year, New You…NO MORE New Year’s Resolutions!

So, as we enter 2024, we want to propose something new when we talk about New Year’s Resolutions. We want to help you achieve your goals and dreams, but in a way that lasts and yields actual results. It’s time to break free from this resolutions rut and explore alternatives that not only endure but lead to genuine, lasting change. So we have compiled a list of sustainable alternatives to New Year’s resolutions to help you make 2024 YOUR year!

Sustainable Alternatives to New Year’s Resolutions to Help You Actually Achieve Your Goals

1. Set Realistic Goals

First up, when it comes to alternatives to New Year’s resolutions, and swapping out the old habit for something NEW, and sustainable, we start by learning to set realistic goals.

Too often, when we set those New Year’s resolutions, we’re setting the resolutions we think we’re supposed to set. Perhaps even ones we feel pressure to set. But guess what?! Using that method will get you nowhere quickly when it comes to actually achieving your goals for 2024. 

So, what can you do instead?

You can set realistic goals. Goals that are realistic for YOU!

And then take it one step further. Instead of aiming for a complete overhaul in whatever areas of your life, set those realistic “for you” goals, and then break down your goals into smaller, more achievable steps. This not only makes your objectives more manageable but also increases your chances of success. And each time you achieve one of the small steps, you’ll get a massive boost of motivation, encouraging you to keep on the path to achieving your goals.

Embracing this incremental approach can help to ensure a steady progression towards your desired outcomes. Remember, the journey of a thousand miles begins with a single step. And each small step is an important stride toward sustainable personal growth.

2. Focus on Habits, Not Resolutions

Up next on our list for better, more sustainable alternatives to New Year’s resolutions is to focus on changing habits, not on pursuing often unattainable resolutions. 

Resolutions usually focus on a specific outcome, and we either “win or lose” based solely on whether or not we achieve said outcome. But habits, on the other hand, are the building blocks of lasting change. 

Habits form the backbone of our daily routines and behaviors, and making even small adjustments to them leads to realistic, long-term improvement. 

So, how do you apply this to you in 2024?

Identify habits that align with your goals and work on incorporating them into your daily routine. Over time, these changes will become your new habits, and this then leads to sustainable transformation.

But you should also take a good look at your goals, and have an honest conversation with yourself. Do you currently have any less-than-helpful habits that are in opposition to these goals? Or ones that could be hurdles on your path to success in 2024? These bad habits need attention, too! Look at ways that you can phase them out, or swap them for better habits. (Remember – this will not happen overnight! And that’s OKAY! You’re after sustainable change after all!)

By doing this, you’re clearing the path to achieving your goals. And you’re helping set yourself up for success by making that success more achievable.

3. Choose a Theme for the Year

Another really effective and sustainable alternative to New Year’s resolutions is to choose a theme for 2024. This could be a word or phrase that encapsulates the heart of what you want to achieve in this trip around the sun. A theme is far less rigid than a resolution, meaning that it allows for flexibility as you pursue your goals.

Rather than a “black and white” outcome – that you either hit or miss and so either pass or fail – a theme becomes an adaptable framework on your road to success and personal growth. It’s a really freeing way to set and then work to achieve your goals. A theme for the year also helps to provide room for those inevitable setbacks, hurdles, or “hiccups” as you pursue your goals. A theme can help you see these as part of the process, rather than failures. 

With a theme for the year, you are free to explore all kinds of different strategies and opportunities, or simply feel the freedom to try new things that align with your chosen theme. Rather than that feeling of being on a strict deadline with no room for error that is often a by-product of resolutions.

4. Create a Vision Board

Creating a vision board is another of the fantastic and actually sustainable alternatives to New Year’s resolutions.

Vision boards are a practical, tangible way to set your goals for the year. And they can also be a powerful, visual motivator on your journey to achieving your goals. Vision boards empower you to stay connected to your aspirations with a sense of purpose and enthusiasm throughout the year.

A simple way to create a vision board is to take your goals and your theme for the year, and then use images and words that resonate with and reflect these. Place it somewhere visible, and it will serve as a bright, daily reminder of your objectives and will keep you inspired to stick to your goals throughout the year.

The act of creating a vision board is also mindful practice (more on that in our next strategy!), and can help reinforce your goals within you, serving as an extra motivator to make those habit changes we spoke about previously.

So, let your creativity flow, have fun with your vision board, and use it as a way to change habits, propel you forward a little step and a time, and successfully achieve the goals you set for yourself this year.

5. Practice Mindfulness and Reflection

Our next pick for better alternatives to New Year’s resolutions is to start the practices of mindfulness and reflection. No matter what your goals for 2024 may be, learning to practice mindfulness could be the key to helping you stick to your plan and reach those goals.

Mindfulness is the practice of intentionally bringing one’s attention to the present moment and being fully present within it. This means that you are aware of where you are and what you’re doing. But mindfulness also involves not being overly reactive or overwhelmed by what’s going on around you. 

How can this help you achieve your goals? And why is mindfulness a better, more sustainable alternative to setting New Year’s resolutions? 

Well, it’s because the goal of mindfulness is to be fully engaged in the current experience. And this, in turn, promotes mental clarity, emotional balance, and a sense of overall well-being. And it’s in this state that you can realistically set and work towards your goals. By practicing mindfulness, you will be more aware of the right goals to set for yourself. 

Through practicing mindfulness, you’ll pick goals that are realistic. And through practicing regular reflection, you’ll be able to gauge your progress, and make the necessary small adjustments that will help keep you on the path to your goals.

The practices of mindfulness and reflection allow you to stay connected to your goals as well as to your progress. You are able to adjust your plan as needed, helping you make sustainable change. Achieving your goals then becomes a process. And you’re able to then appreciate the journey rather than fixating on the destination.

6. Embrace a Growth Mindset

And now we’ve come to our final better alternatives to New Year’s resolutions. Instead of focusing solely on outcomes, work on cultivating a growth mindset. A growth mindset means simply that rather than having an outcomes-based mindset, where you’re only successful if you hit the mark, your mindset is now one that values the process. And encompasses all avenues of that process. A growth mindset values the learning and evolving, rather than only placing value on a specific, set outcome.

The shift from a fixed outcome-oriented perspective to a growth mindset is a game-changer in the pursuit of lasting change. It allows us to appreciate the process of working towards our goals and the journey of improvement, rather than constantly beating ourselves when we’re not “measuring up” to some rigid end goal, or resolution.

Embracing a growth mindset transforms the way we perceive challenges, setbacks, and success itself. And it helps us see that the pursuit of our goals and dreams is a dynamic journey. It’s not only about the destination.

Conclusion

As we enter 2024, we say, “Out with the old way of setting New Year’s Resolutions,” and, “Hello to a new way of setting ourselves up for success in this new year.”

By putting these strategies for sustainable alternatives to New Year’s resolutions into place, we’ll remove the unrealistic expectations, tone down the pressure, and form sustainable habits, and we’ll all be well on our way to making 2024 a year of genuine, lasting transformation. So together, let’s break free from the resolutions rut, and let’s make 2024 the year we experience real change and tangible growth! Cheers to the new you, the new year, and to no more New Year’s Resolutions!

Related read: The Best Self-Improvement Podcasts 

At Business Beyond the Mic (and We Edit Podcasts) 2023 has been all about reinvention. Not to change who you are, but to continuously work on becoming a better version of who you were yesterday, last month, or last year! During this special New Year’s Eve episode, we are exploring how podcasting has changed how we do business and life.

Looking back on an incredible start to the Business Beyond the Mic Podcast, we draw out the highlights from every conversation, where our guests share the personal and professional perks of hosting a podcast. From listening, learning and communicating, passion and purpose, business savvy and more, each guest has been profoundly impacted by their journey into this fascinating form of media. 

Takeaways From This Episode:

Building a podcast can open the door to incredible connections and opportunities. Our first guest, Elise Museles, shared how hosting Once Upon a Food Story has made her a better listener, which has changed how she runs her personal and professional relationships. On Episode 2, Brittany Hodak describes how her podcast has facilitated her thriving network. 

Purpose and passion are two ingredients to a successful podcast and a fulfilling life! Going back to your ‘why’ in the challenging moments is what’s going to help you continue down this path, just like Ashley Menzies Babatunde, from No Straight Path. Jeni Barcelos and Sandy Connery share how podcasting has made them better businesswomen, and thinkers.

Abagail Pumphrey of Strategy Hour reminds us that the value of a podcast goes beyond dollars and downloads. Creating value for your audience can support retention, education, and much more. It can create value for you too! Kristi Bridges shares that hosting the Irresistible Factor has given her great insights into her client’s needs, by interviewing them about their experience.

Amina Altai shares how her podcast, Amina Change Your Life, has reignited her spark of curiosity to meet and get to know new people. Kathy Caprino, of Finding Brave, goes on to remind us that beyond satisfying our curiosity, a network is a wonderful source of collaboration and support. Part of the magic of podcasting is that it facilitates meeting new people!

A podcast can be a resource for your existing clients and a platform to bring new ideas to life. Heather Pearce Campbell shares how hosting her podcast has enabled her to expand the ways in which she serves them. Lauren Teague, host of the Brand to Fan Show, highlights the power of consistency and finding the courage to put your ideas into the world. Todd Patrick of the Next Page Podcast shares how podcasting has made him more patient with and considerate of others, while his co-host, Laura Patrick, highlights how it has helped her to master time management.

Tim Truax of the Nerd Room and the Podcast Experience shares how podcasting has given him a newfound sense of confidence. Senda Ben Abdallah talks about the role of podcasting in helping her to be more present in conversation. Podcasting can also have some unexpected perks.

Quotes:

“[Through podcasting] I’ve become a much better listener. I think that is a skill. It’s so underrated, but it helps you in so many different ways.” — @EliseMuseles [0:03:07]

“[Podcasting has] allowed me to be more passion-oriented.” — @Ashley_Menzies [0:04:52]

“[Podcasting] has made us better businesswomen and it has made us, honestly, a lot of money.” — Jeni Barcelos [0:06:17]

“[Podcasting] is a tool to make what I do sticky. People will stay clients longer, people will stay in my programs longer if I continuously deliver value in a place that’s easy to consume.” — Abagail Pumphrey [0:07:18]

“[Podcasting] has made me so much more knowledgeable about what kinds of things I think about on behalf of my clients.” — @kristibridges22 [0:08:11]

“[Podcasting] has added that spark of curiosity, that excitement of getting to meet new people [to my life] and I think that’s one of the best pieces.” — @AminaAlTai [0:09:45]

“[Podcasting] has helped me develop even more collaborators and partners and supporters that help me everyday.” — @kathycaprino [0:10:36]

“[Podcasting] has expanded my reach, expanded my network, expanded the way that I get to serve the clients I’m already serving.” —Heather Pearce Campbell [0:11:17]

“The podcast becomes the basis for the book that I will write in the next couple of years.” — Lauren Teague [0:12:00]

“It’s made me more patient with humans, doing this podcast.” — Todd Adamson [0:12:50]

“[Since podcasting] I have become more confident in approaching people and networking.” — Tim Truax [0:14:00]

“In both business and life, I am a much better listener.” — Senda Ben Abdallah [0:14:37]

Resources from Today’s Episode: 

Elise Museles

Once Upon a Food Story

Brittany Hodak

Creating Superfans

Ashley Menzies Babatunde

No Straight Path

And She Co.

And She Spoke

Boss Project 

Strategy Hour

Kristi Bridges on LinkedIn

The Irresistible Factor 

Amina Altai

Amina Change Your Life

Kathy Caprino

Finding Brave

Heather Pearce Campbell

The Legal Website Warrior

Guts, Grit, and Great Business Podcast

Lauren Teague

Brand to Fan Show

Next Page Podcast

The Podcast Experience 

The Nerd Room 

Too Long; Didn’t Listen 

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Carli on Instagram 

Carli on X

We Edit Podcasts