Business Beyond the Mic | We Edit Podcasts

Podnews Daily, Podnews Weekly Review

The post 018: Taking a Bite-Sized Approach to Your Podcasting Journey with Nichole Perkins first appeared on We Edit Podcasts.

017: Tracking the Pulse of the Podcasting World with James Cridland

Carli van Heerden — Mon, 15 Jan 2024 14:00:00 +0000

If you’re new to the podcasting scene and seeking a go-to source for the latest industry news and daily updates, Podnews is your ultimate destination. We are so excited to welcome James Cridland to the podcast today. James, editor of Podnews and a seasoned radio futurologist, writer, consultant, and public speaker, has been a prominent figure in the audio industry since 1989. With an impressive track record, he introduced the world’s first streaming radio smartphone app in 2005 for the original Virgin Radio in London, launching daily podcasts earlier in that year. In 2007, he joined the BBC, working on the BBC Player for radio and dramatically increasing the service’s audio quality. After contributing to the foundation of the UK Radioplayer, he worked globally with businesses such as Canada’s Vista Radio, Pure and Frontier Silicon, talkSPORT, ABC, and media companies worldwide. His focus was guiding them on the benefits and challenges that new platforms bring to their business.

As we jump into this incredibly insightful conversation, James shares the story of building Podnews and its success, highlighting lessons learned. We delve into community engagement, the importance of consistency, and James’ advice on effective show monetization. He emphasizes the significance of analyzing show metrics, and podcast trends, and understanding audience behavior. Be sure not to miss out on this great conversation. Thanks for listening!

Takeaways From This Episode:

James shares his incredible podcasting story, including the reason behind launching his podcasts, and all of the lessons he’s learned on this journey of bringing podcast news to life and building Podnews to its success today.

He emphasizes the benefits he saw when he married his podcast and his newsletter and highlights why the newsletter contains more features and information.

The importance of consistency in building your audience, keeping in mind your potential new listeners, how Podnews can be utilized by companies, and what it looks like to be embedded in the community that you serve.

Why he believes you should forget about the numbers and focus on the trends when looking at your podcast metrics. James also reminds us to dig deep into the metrics of your podcast, using the tools to your advantage and truly understanding how your audience listens to your show.

Delve into James’ incredible advice on finding the right partnership for monetizing your show and his thoughts on the future of Podnews and the podcasting industry.

Quotes:

“When you have a look at podcast hosting companies, it’s interesting spotting those podcast hosting companies where the big bosses, the CEOs are running a podcast and where they’re not.” — @JamesCridland [0:06:49]

“I used to say in the podcast for more than a year, I said, the podcast is good, but the newsletter is better.” — @JamesCridland [0:12:20]

“I think that that is an important thing when it comes to being a newsletter writer, being a daily podcaster. It’s all to do with consistency and making sure that you are always there.” — @JamesCridland [0:14:14]

“Almost every single day, I’m writing for the person that hasn’t got into this industry yet, the person that is just striving to understand.” — @JamesCridland [0:16:39]

“Being involved with that [podcasting] community is important because people will see you as hopefully, not an argumentative person, but hopefully, as a friend who is there to help.” — @JamesCridland [0:18:28]

“If you’re a serious podcaster, I think keeping up to date with the industry is an important thing. Hopefully, we [at Podnews] provide tools that might actually help people do that..” — @JamesCridland [0:31:59]

Resources from Today’s Episode:

James Cridland

James Cridland Email

James Cridland on LinkedIn

James Cridland on X

James Cridland Cellphone Australia: +61 447 692 743

James Cridland Phone Number UK: +44 20 7100 1811

James Cridland Contact

Apple Podcast Connect

Spotify for Podcasters

Podcast Industry Data

Joe Rogan

Adam Curry on X

Connect with Carli:

Nathaniel Ernst on Instagram

The post 017: Tracking the Pulse of the Podcasting World with James Cridland first appeared on We Edit Podcasts.

016: Integrating Your Podcast Experience into the Fabric of Your Business with Nathaniel Ernst

Carli van Heerden — Mon, 08 Jan 2024 14:00:00 +0000

Nathaniel Ernst is a kinesiologist and personal trainer in Calgary, Alberta. He is the owner-operator of NATEFIT Integrated Fitness and Nutrition, taking a sustainable approach to health and fitness. He also hosts the Down and Dirty Podcast, where he delves into health and fitness topics as an extension of NATEFIT’s mission.

Today’s episode explores what it means to infuse your personal passion into your business and truly integrate your podcast into your business model. Nate gives us a welcome reminder that it’s natural to have a list of fears when you first create your own podcast and that everyone has to start somewhere! We also talk about the immeasurable value of time and why it is the greatest investment you can make in your podcast, plus so much more.

Takeaways From This Episode:

Nate’s journey has been all about turning his personal passions and interests into a career, and it shows! His passion for learning and connecting with others inspired the launch of his podcast, Down and Dirty, which acts as an extension of NATEFIT today.

Beyond interviewing his guests, Nate’s goal is to have a conversation that allows listeners to learn as they get to know each person and hear their story. His primary goal is to equip his listeners with actionable tools and practical knowledge to support their health and fitness journeys.

The Down and Dirty Podcast might not be what you think of when you think of health and fitness, but that’s exactly why Nate chose the name. It’s a little provocative and sparks curiosity to inspire listeners to press play!

The biggest obstacle Nate faced when starting his podcast was getting comfortable enough to move beyond the fear of being criticized. He also had to learn how to put each guest at ease before hitting record. This is a reminder that we are not alone in those initial fears that we have when starting a podcast.

Podcasting has changed how Nate interacts with his clients; connecting with them and asking questions to truly understand their experience. He uses his podcast to expand his knowledge to better serve his clients, truly integrating it into the fabric of his business

His most non-negotiable resource is undoubtedly the time he invests in his podcast. His advice is to value your time and recognize that it is the best investment that you can make in your podcast.

Quotes:

“The primary goal [of the Down and Dirty podcast] is to equip listeners with actionable tools and knowledge. I want to share knowledge with the listeners while I learn.” — Nathaniel Ernst [0:06:25]

“I try not to make it an interview. I want people to really get to know the guests and feel a part of the conversation. That’s how I learn best. I think that’s a great way to engage the audience as well.” — Nathaniel Ernst [0:06:45]

“Something that I started to notice throughout the podcast is [that] I have this unique opportunity to have these guests on where I probably wouldn’t have had a deep conversation with them before.” — Nathaniel Ernst [0:13:46]

“[Know] that you’re not alone. It’s natural to have fears. Everyone is starting from somewhere.” — Nathaniel Ernst [0:19:15]

“My biggest piece of advice is just be you. Be authentically you.” — Nathaniel Ernst [0:25:23]

Resources from Today’s Episode:

Nathaniel Ernst

NATEFIT

Down and Dirty Podcast

Nathaniel Ernst on Facebook

Episode 23: Juggling Projects and Finding Diners with Joe Keery

Episode 21: From Tragedy to Triumph with Chris Cederstrand

Chris Cederstrand

Connect with Carli:

Kristi Bridges on LinkedIn

The post 016: Integrating Your Podcast Experience into the Fabric of Your Business with Nathaniel Ernst first appeared on We Edit Podcasts.

015: A New Year’s Review: The True Impact of Podcasting with Carli van Heerden

Carli van Heerden — Sun, 31 Dec 2023 14:00:00 +0000

At Business Beyond the Mic (and We Edit Podcasts) 2023 has been all about reinvention. Not to change who you are, but to continuously work on becoming a better version of who you were yesterday, last month, or last year! During this special New Year’s Eve episode, we are exploring how podcasting has changed how we do business and life.

Looking back on an incredible start to the Business Beyond the Mic Podcast, we draw out the highlights from every conversation, where our guests share the personal and professional perks of hosting a podcast. From listening, learning and communicating, passion and purpose, business savvy and more, each guest has been profoundly impacted by their journey into this fascinating form of media.

Takeaways From This Episode:

Building a podcast can open the door to incredible connections and opportunities. Our first guest, Elise Museles, shared how hosting Once Upon a Food Story has made her a better listener, which has changed how she runs her personal and professional relationships. On Episode 2, Brittany Hodak describes how her podcast has facilitated her thriving network.

Purpose and passion are two ingredients to a successful podcast and a fulfilling life! Going back to your ‘why’ in the challenging moments is what’s going to help you continue down this path, just like Ashley Menzies Babatunde, from No Straight Path. Jeni Barcelos and Sandy Connery share how podcasting has made them better businesswomen, and thinkers.

Abagail Pumphrey of Strategy Hour reminds us that the value of a podcast goes beyond dollars and downloads. Creating value for your audience can support retention, education, and much more. It can create value for you too! Kristi Bridges shares that hosting the Irresistible Factor has given her great insights into her client’s needs, by interviewing them about their experience.

Amina Altai shares how her podcast, Amina Change Your Life, has reignited her spark of curiosity to meet and get to know new people. Kathy Caprino, of Finding Brave, goes on to remind us that beyond satisfying our curiosity, a network is a wonderful source of collaboration and support. Part of the magic of podcasting is that it facilitates meeting new people!

A podcast can be a resource for your existing clients and a platform to bring new ideas to life. Heather Pearce Campbell shares how hosting her podcast has enabled her to expand the ways in which she serves them. Lauren Teague, host of the Brand to Fan Show, highlights the power of consistency and finding the courage to put your ideas into the world. Todd Patrick of the Next Page Podcast shares how podcasting has made him more patient with and considerate of others, while his co-host, Laura Patrick, highlights how it has helped her to master time management.

Tim Truax of the Nerd Room and the Podcast Experience shares how podcasting has given him a newfound sense of confidence. Senda Ben Abdallah talks about the role of podcasting in helping her to be more present in conversation. Podcasting can also have some unexpected perks.

Quotes:

“[Through podcasting] I’ve become a much better listener. I think that is a skill. It’s so underrated, but it helps you in so many different ways.” — @EliseMuseles [0:03:07]

“[Podcasting has] allowed me to be more passion-oriented.” — @Ashley_Menzies [0:04:52]

“[Podcasting] has made us better businesswomen and it has made us, honestly, a lot of money.” — Jeni Barcelos [0:06:17]

“[Podcasting] is a tool to make what I do sticky. People will stay clients longer, people will stay in my programs longer if I continuously deliver value in a place that’s easy to consume.” — Abagail Pumphrey [0:07:18]

“[Podcasting] has made me so much more knowledgeable about what kinds of things I think about on behalf of my clients.” — @kristibridges22 [0:08:11]

“[Podcasting] has added that spark of curiosity, that excitement of getting to meet new people [to my life] and I think that’s one of the best pieces.” — @AminaAlTai [0:09:45]

“[Podcasting] has helped me develop even more collaborators and partners and supporters that help me everyday.” — @kathycaprino [0:10:36]

“[Podcasting] has expanded my reach, expanded my network, expanded the way that I get to serve the clients I’m already serving.” —Heather Pearce Campbell [0:11:17]

“The podcast becomes the basis for the book that I will write in the next couple of years.” — Lauren Teague [0:12:00]

“It’s made me more patient with humans, doing this podcast.” — Todd Adamson [0:12:50]

“[Since podcasting] I have become more confident in approaching people and networking.” — Tim Truax [0:14:00]

“In both business and life, I am a much better listener.” — Senda Ben Abdallah [0:14:37]

Resources from Today’s Episode:

Elise Museles

Once Upon a Food Story

Brittany Hodak

Creating Superfans

Ashley Menzies Babatunde

The Irresistible Factor

Amina Altai

Amina Change Your Life

Kathy Caprino

Finding Brave

Heather Pearce Campbell

The Legal Website Warrior

Guts, Grit, and Great Business Podcast

Lauren Teague

Brand to Fan Show

Next Page Podcast

The Podcast Experience

The Nerd Room

Too Long; Didn’t Listen

Connect with Carli:

The post 015: A New Year’s Review: The True Impact of Podcasting with Carli van Heerden first appeared on We Edit Podcasts.

014: Best Holiday Practices for Podcasters with Carli van Heerden and Jennay Horn

Carli van Heerden — Sun, 24 Dec 2023 14:00:00 +0000

It’s hard to believe that the festive season is already here, and as a podcaster, it can be a pretty crazy time! Joining us to explore the best holiday practices for podcasters is Jennay Horn, our very own Content Director at We Edit Podcasts!

In the spirit of the season, we use today’s episode to reflect on the past year and the many lessons we’ve learned from launching our flagship podcast, Business Beyond the Mic. You’ll hear our tips on how to make the holiday season extra special, from decorating your space to choosing festive topics for your bonus episodes, plus essential strategies on how to keep your momentum going over the holiday break. We also share our favorite selection of podcasts for getting into the holiday spirit and our advice going into the new year. Stay tuned for a delightful episode whose stocking is filled to the brim with festive joy!

Takeaways From This Episode:

To engage with your audience during the holidays, consider decorating your podcasting space and sharing holiday-related content. This could involve discussing your personal rituals, exploring stress-relief tips for the holidays, or delving into the history of holiday traditions. You can also create bonus episodes outside of your regular schedule, focusing on festive topics like favorite holiday movies, allowing you to stay connected with your audience in a fun and seasonal way.

For podcasters, maintaining momentum can be a key ally in your podcasting experience. But making time to switch off and take a break is also important. Luckily, there are some great strategies you can use to take time off without losing that hard-earned momentum, like recording in advance, doing batch recordings, and making sure all your social posts are ready to go. And don’t forget to communicate with your audience! They’ll want to know if you’re taking time off or have special holiday episodes coming up. The holidays are a great time to explore themed podcasts celebrating the festive season. Carli and Jennay share some of their favorites, including ‘Tis The Grinch Holiday Talk Show hosted by the green monster himself. This one isn’t just for the kids, parents will love the dry humor this curmudgeonly creature is known for! And if you’re feeling stressed, The Calm Christmas podcast with Beth Kempton is another wonderful recommendation to help you deal with the added anxiety that often accompanies this time of year.

For Carli, pivoting from being a full-time mom and getting back into her demanding role at We Edit Podcasts has been a joy, but the learning curve has been crazy on all fronts. While there are goals she had hoped to achieve by the end of the year, the amount she and her team have managed to accomplish in such a short time has been phenomenal. As we reflect and look towards the new year, it’s important to take stock of not only your wins, but also your misses, and embrace what you can learn from that.

When you host a podcast, you get to chat with some phenomenal guests, which has been one of the most exciting aspects of launching Business Beyond The Mic. From adopting a beginner’s mindset in podcasting to streamlining the process, Carli shares the biggest lessons she’s learned from guests this past year — and why she can’t wait for all the fascinating guests she gets to learn from once January rolls around!

If there’s one piece of advice that Jennay has for listeners as we go into the new year, it’s this: be kind to yourself. While it may sound cliché, it’s essential not to be too hard on yourself. Instead of measuring success solely by metrics or numbers, reflect on the areas where you’ve experienced personal growth throughout the year. When you look at all these different areas, you’ll realize you achieved a lot more than you think you did!

Quotes:

“There’s a lot of options out there to keep your momentum going without actually having to put in the work during the holidays.” — Carli van Heerden [0:11:24]

“We’re looking forward to the new year, but I think it’s so important to reflect and take stock of where you are. Look at your wins, maybe the misses and see what you can learn from that.” — Jennay Horn [0:20:05]

“My word this year has been reinventing — and it’s not to change who you are. It’s to continuously be working on yourself day by day, so that you are a better version of yourself than you were yesterday.” — Carli van Heerden [0:24:25]

“Look back at the year. You don’t have to measure success by your metrics. You don’t have to measure success by numbers. Look at the places that you’ve grown.” — Jennay Horn [0:31:12]

“Be kind to yourself in terms of what you have achieved. You really have achieved a lot if you look back and spread the glance back over so many different areas.” — Jennay Horn [0:31:32]

“Your time is valuable. Find ways to streamline it, so that you can love what you do, continue to love what you do, and enjoy spending time with those around you. Find those systems and those habits that really save you time and maximize your output.” — Jennay Horn [0:31:43]

“Maximize the output from less input, so that you always pour from a full cup.” — Jennay Horn [0:32:02]

Resources from Today’s Episode:

Jennay Horn on LinkedIn

The Trial of Lucy Letby on Apple Podcasts
Scamanda on Apple Podcasts
Modern Love Podcast

Christmas Countdown on Apple Podcasts
Christmas Past Podcast

Welcome to Tinsel Town: A Christmas Adventure on Apple Podcasts
‘Tis The Grinch Holiday Talk Show on Apple Podcasts

The Midnight Carols on Apple Podcasts
The Calm Christmas podcast with Beth Kempton

Atomic Habits

Connect with Carli:

Too Long, Don’t Listen Podcast

The post 014: Best Holiday Practices for Podcasters with Carli van Heerden and Jennay Horn first appeared on We Edit Podcasts.

013: Tapping into a Network of Experts Through Your Podcast with Senda Ben Abdallah

Carli van Heerden — Sun, 17 Dec 2023 14:00:00 +0000

Discovering your next guest sometimes feels like an insurmountable puzzle, but today’s conversation underlines the value and simplicity of leveraging your network to effortlessly secure your next interviewee. Joining us is Senda Ben Abdallah, a University College London graduate and product marketing manager at a tech startup in London. Senda also hosts the Too Long; Don’t Listen Podcast, dedicated to aiding students and young professionals in navigating their career paths through the sharing of inspiring stories.

Senda brings authentic and inspiring insights to the podcasting world, and in this episode, she shares her motivation for starting the TL;DL Podcast, why she chose podcasts as her platform, the technical and emotional challenges it brings, and how it allows for conversations to occur that otherwise wouldn’t have happened. We also cover much more in the interview, so be sure to tune in to hear about Senda’s podcasting journey and her healthy obsession with it! Enjoy!

Takeaways From This Episode:

Senda highlights her educational and professional journey and delves into her journey with podcasting. She talks about the why behind starting her podcast, Too Long; Don’t Listen, including how she dreams of providing support and empowerment to students and young professionals.

Podcasting was the platform that helped Senda achieve her goals. She emphasizes the way in which information is easily consumed and accessed through podcasting and underlines the role of podcasting as a marketing, exposure, and powerful tool to inspire people at scale.

The technical and emotional challenges of podcasting: finding the right tools and learning the terminology and technology were some of Senda’s biggest challenges in starting her podcast! She also underlines the importance of making a financial investment and seeking out resources and communities, which are essential to your podcasting success.

Thinking of starting a podcast? Be warned, you might become obsessed! Senda recounts her own obsession with podcasting and the joy she felt from getting to know her guests. She also shares her experience of attending the Podcast Show in London and what she wished she knew before starting her podcast.

As a natural networker, Senda believes that her podcast has opened doors to people and conversations that she might not have otherwise had. This is one of the true benefits of podcasting.

Gain insight into Senda’s process for tailoring guest selection and the subsequent interviews to her initial podcast goal. The inspiring way she draws on the expertise of her guests reminds us to always value the early adopters of your podcast. It’s also important to leverage your network when you’re looking for your next guest!

We talk preferred metrics, marketing strategies, and why Senda hasn’t looked into sponsorships and monetization. You’ll also find out what’s next for her and the TL;DL Podcast and we end with her answers to our quick-fire questions.

Quotes:

“My brand is all about helping others grow and supporting them in that growth. That’s why I started a podcast called Too Long; Don’t Listen, which aims to help support and empower students and young professionals to navigate their career decisions.” — @senda_ba [0:03:52]

“The reason I picked podcasts [as my platform of choice] was essentially how easy it is to consume the content that’s available to you — You can listen to podcasts anywhere, anytime.” — @senda_ba [0:04:51]

“Not only [are podcasts] easy to consume, but [they’re] also becoming more and more accessible and famous. We’re seeing it become more of a trend. I work in marketing and I see lots of brands using podcasting as a way to grow their audience or promote services and products.” — @senda_ba [0:05:19]

“Being able to record those conversations and have them available to anyone, anytime is a great way to inspire people at scale.” — @senda_ba [0:05:40]

“Always leverage your network [to find guests]. That’s the number one rule.” — @senda_ba [0:14:46]

“From a marketing perspective, [I’m] focusing on building [quality relationships] versus thinking of the number of listeners and the quantity of followers when they’re not really engaging. It loses its impact on your podcast and on your content.” — @senda_ba [0:17:32]

Resources from Today’s Episode:

Senda Ben Abdallah on X

Too Long; Don’t Listen on LinkedIn

Too Long; Don’t Listen on Instagram

Too Long; Don’t Listen on X

Too Long; Don’t Listen on YouTube

Too Long; Don’t Listen Linktr.ee

Too Long, Don’t Listen Blog

TL;DL Episode 19: The intriguing correlation between personality types and career decisions

The Podcast Show 2024

Surrounded by Idiots

Thomas Erickson

PodBean

Connect with Carli:

The post 013: Tapping into a Network of Experts Through Your Podcast with Senda Ben Abdallah first appeared on We Edit Podcasts.

012: Embracing Innovation and Evolution in Podcasting with Tim Truax

Carli van Heerden — Sun, 10 Dec 2023 14:00:00 +0000

Podcasting can be an incredible community-building platform. Joining us today on Business Beyond the Mic is a man who is no stranger to the power of a podcast: Tim Traux. Tim is the host of The Nerd Room and the new podcast the Podcast Experience, as well as the owner of the incredible podcast conferencing company known as PodSummit. We’re thrilled to welcome him to discuss his podcasting journey and discover what he has learned along the way!

In our conversation, Tim opens up about how he turned his passion into a podcast, shares his podcasting ‘why’, and reminds us of the importance of innovation and experimentation. We also delve into the two different styles of podcasting that Tim has adopted and find out how he has created incredible, lasting friendships through his platforms. Tuning in, you’ll even learn how to measure your podcast success by more than just statistics!

Takeaways From This Episode:

Tim tells us about how his passion for pop culture and community-building inspired him to start The Nerd Room. He also introduces us to his new business, the PodSummit, which centers around podcast conferences and community in Canada specifically and has also led to the creation of his new podcast, the Podcast Experience.

Find out how Tim has evolved as a podcaster, the importance of being experimental with your podcasts, and how to apply your experience from your first podcast to a new one. Tim also tells us how he’s learned how to interview guests in a natural way and become a master podcast interviewer.

Pushing yourself out of the comfort zone of the “talking head’” style of podcasting can make you a better podcaster. Ask Tim, who has learned to adopt more than one podcasting style. He also tells us how ‘tugging on the thread’ can open your podcast up to be far more interesting.

The Nerd Room has created an incredible community of people, some of whom Tim even considers his best friends. The Nerd Room community was Tim’s anchor through the pandemic and he explains how it has completely changed his life.

Focusing on the metrics of your podcast and trying to measure your success in that way can be dangerous for your self-esteem (and not necessarily accurate). Instead, Tim chooses to place his focus on his ‘why’ and on the impact he makes on the community he is building.

Podcasting has increased Tim’s overall confidence in his life and business. He lets us in on his favorite remote recording platforms and how his failure to innovate quickly affected his podcast negatively. He also tells us his dreams for PodSummit and how they would scale if money were no object.

Quotes:

“The idea of The Nerd Room was always about community building. It was finding a place where we could express ourselves and find like-minded individuals to share in a passion.” — @thenerdrm [0:05:50]

“You have to be able to weave your way through three different opinions and also progress the podcast itself and what you’re talking about from topic to topic.” — @thenerdrm [0:14:14]

“Don’t be afraid to tug on that thread. There’s this idea that you pull on the thread and the sweater comes undone. That’s what you are trying to do as a host. You pull, pull, pull until it opens up, and then you got something completely different.” — @thenerdrm [0:18:02]

“I have been able to form very real relationships with people through the podcast. We’ve been able to experience and support each other through things like the pandemic.” — @thenerdrm [0:19:16]

Resources from Today’s Episode:

Tim Truax on LinkedIn

Tim Truax on X

The Nerd Room

Pod Summit

The Podcast Experience

Connect with Carli:

Laura Patrick on Instagram

The post 012: Embracing Innovation and Evolution in Podcasting with Tim Truax first appeared on We Edit Podcasts.

011: A Journey of Healing and Connection Through Podcasting with Laura Patrick and Todd Adamson

Carli van Heerden — Sun, 03 Dec 2023 15:00:00 +0000

Launching a podcast isn’t merely hitting record—it’s an intricate dance of passion, persistence, and technical finesse. In this episode, we sit down with Laura Patrick and Todd Adamson about the artistry, dedication, and courage needed to craft a meaningful show. Laura and Todd are Founders of Next Page, a podcast that explores the impacts of trauma with experts, celebrities, and influential people to spread understanding and healing.

In this episode, Laura and Todd provide a behind-the-scenes glimpse into the raw and rewarding world of podcasting. From navigating the labyrinth of selecting guests whose narratives intertwine seamlessly with the podcast’s theme to facing fears of rejection and acceptance, they share their podcasting successes and downfalls. We discuss the hurdles they had to overcome, creating meaningful impact through storytelling, measuring podcast success, using podcasts as a platform for connection, and much more. Tune in now!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Takeaways From This Episode:

Laura and Todd share details about their businesses, brands, and Next Page. Hear how COVID caused Laura and Todd to reconnect after losing contact with one another and sparked their podcasting journey. Learn how the physiological impacts of COVID inspired them to launch a podcast, what they hope to achieve with it, and how connection forms the foundation for the show.

Hear how Laura and Todd were able to overcome their initial fears and challenges of starting a podcast. From concerns about how their growing community would respond to certain guests to ignoring the haters and persevering.

What did they wish they knew before they started? Podcasting is a labor of love. Starting a podcast involves far more than just a microphone and platform. It requires time, effort, and dedication. Editing, branding, marketing, and finding quality guests are integral parts that demand commitment and persistence.

The podcast’s success hinges on remaining authentic and dedicated to its core message of hope and mental health. Gain insights into how they prioritize content that resonates deeply with their audience, how they leverage various metrics and statistics, and maintain a happy medium between monetization and integrity.

Delve into the long-term vision and future plans for the podcast. Despite challenges, they maintain a long-term perspective, envisioning press campaigns and extensive marketing efforts once resources allow. We discuss how podcasting changed the way they do business and life, their top three podcasting tools, the biggest learning moments for Laura and Todd, and they share valuable advice for budding podcasters.

Quotes:

“It’s just that mental health, I think we found is such a powerful niche, especially in the podcast market. We’re so passionate about it. So, every time we get off of a call with somebody, I don’t think we’ve ever gone done a podcast where we both haven’t learned something new.” — Todd Adamson [0:09:09]

“I’d say my biggest fear was really just that no one would listen.” — Laura Patrick [0:11:14]

“Ignore the haters, just keep doing what you’re doing. That’s what we’ve done.” — Todd Adamson [0:14:27]

“For anyone who’s going to go into doing a podcast, it is a labor of love. You have to love it. You have to want to get the message out.” — Todd Adamson [0:21:55]

“We pick guests based on how compelling we think their story is, but also how important their message is.” — Laura Patrick [0:27:49]

“As long as our followership keeps going up, our listenership keeps going up. We feel like we’re succeeding.” — Todd Adamson [0:34:34]

Resources from Today’s Episode:

Laura Patrick on Facebook

Bay Street Biergarten

Patrick Properties Hospitality Group

4Corners Productions

Todd Adamson

Todd Adamson on Instagram

Todd Adamson on Facebook

Next Page on Instagram

Next Page on Facebook

Next Page on Apple Podcasts

Next Page on Spotify

Next Page Episode: Tina Swithin

Next Page Episode: Tyler Whitman

Next Page Episode: Frank Meeink

Next Page Episode: Amanda McKoy and Ginny Olivas

Next Page Episode: Dr. Lisa Smith

Connect with Carli:

Lauren Teague on LinkedIn

The post 011: A Journey of Healing and Connection Through Podcasting with Laura Patrick and Todd Adamson first appeared on We Edit Podcasts.

010: Utilizing Your Podcast as a Catalyst for Building Brand Affinity with Lauren Teague

Carli van Heerden — Sun, 26 Nov 2023 16:00:00 +0000

In today’s followers-crazy world that’s all about likes and clicks, it’s easy to forget the true power of a fandom, and today’s guest is here to explain why cultivating fans should be the main priority for your brand. We are thrilled to be in conversation with Lauren Teague today, the all-in-one business strategist, speaker, startup founder, and podcast host (to name a few)! Aside from founding FANWAGN and hosting the Brand to Fan Show, Lauren also works with multiple leading brands around the world, namely as the leader of transformation for the PGA Tour and how professional golf connects with fans online.

In our conversation, we learn about how the Brand to Fan Show came to be and how Lauren curates content for her listeners, including the challenges she’s faced in launching a podcast, how she’s overcome them, and how she ensures that her podcasting is also thriving as a business. Lauren also shares key advice on the magic of AI in podcasting and the value of courage and persistence, so be sure to tune in to soak up her vast knowledge, and be on the lookout for more details on her unique superpower!

Takeaways From This Episode:

Lauren explains her work and the many projects that she’s involved in, with details on why she is more focused on building fans for a brand instead of mere followers.

How a summit for women founders and entrepreneurs inspired Lauren to launch her podcast. At the conference, she learned about the power of podcasting in sharing your ideas with the world, and she was reminded that you don’t have to be an expert to start sharing your thoughts.

The challenges that Lauren faced in bringing her podcast to fruition, how she overcame them, and the benefits she’s enjoyed from having her own podcast. We also learn about Lauren’s superpower of writing comprehensive notes in real time.

Exploring how Lauren decides on her podcasting content and how she tailors it for her listeners. She explains who her audience is, what they expect from her, and how she’s meeting their needs.

The monetization of the Brand to Fan Show: how Lauren ensures that her podcast thrives as a business. And discover the five ways that AI and automation can help you with every episode of your podcast.

Our guest explains why courage has been the trait she’s relied on the most in recent years, why she’ll always ensure that she’s involved in the finer details of her podcast albeit with a little help, and how she enjoys the freedom and mobility that comes with having her own show.

Quotes:

“I speak, teach, talk, [and] pod about fandom and how actionable affinity sets beloved brands apart from the rest. Everything that I do is geared towards building fans, not followers of a brand.” — @LaurenTTeague [0:04:08]

“I believe that fandom is such a powerful tool that we can actually use it inside our businesses and organizations to create fans from our employees, to then create more stories to tell and invite others to join in that experience.” — @LaurenTTeague [0:04:31]

“You don’t have to have all the answers in order to start sharing. You can share the journey of figuring out the answers – if you have a hypothesis, if you have a question, if you have something that you would like to be known for – you don’t have to be the expert before you start sharing.” — @LaurenTTeague [0:08:11]

“Consistency in the courage to put my own ideas into the world has been the biggest change for me this year – the courage to say my idea is good enough to stand along other good ideas in different ways.” — @LaurenTTeague [0:34:39]

“I would love to talk to the people who have bought into our Savannah Bananas brand, because I think they’re one of the biggest case studies today of how a fan-first culture drives an organization and builds this beloved brand – it’s clearly not an overnight success.” — @LaurenTTeague [0:38:16]

“Podcasting is definitely a long game. Being into it for that time means that people who listen to you, no matter when they get there, have a chance to fall in love with what you’re doing and what you are putting out into the world. I think that is the coolest thing about it.” — @LaurenTTeague [0:41:52]

Resources from Today’s Episode:

Lauren Teague

Lauren Teague on X

Lauren Teague on Instagram

Lauren Teague on Facebook

Lauren Teague on YouTube

‘5 Ways AI and Automation Can Assist With Every Podcast Episode’

Connect with Carli:

Heather Pearce Campbell on LinkedIn

The post 010: Utilizing Your Podcast as a Catalyst for Building Brand Affinity with Lauren Teague first appeared on We Edit Podcasts.

009: Leveraging Your Podcast to Open Doors to New Business Opportunities with Heather Pearce Campbell

Carli van Heerden — Sun, 19 Nov 2023 15:00:00 +0000

In the captivating world of podcasting, the real magic happens when the doors to a realm of undiscovered business prospects and boundless potential are flung wide open. Today, we are delighted to introduce Heather Pearce Campbell to the Business Beyond the Mic podcast! Heather is not only a devoted attorney and legal coach for visionary entrepreneurs but is also a warrior mom and a nature enthusiast. She is the driving force behind a legal practice and the host of the Guts, Grit & Great Business® podcast. Heather is also the mastermind behind The Legal Website Warrior®, an online venture that offers brand protection, legal education, and assistance to entrepreneurs around the world.

In our conversation, Heather recounts the journey of launching her podcast amidst the initial chaos of the COVID-19 pandemic and shares the intention and goal she has for the platform. We dive into her love for collecting information (and people) and the importance of planting seeds in business. Heather emphasizes why putting the right systems for your podcast production in place is essential before she expands on how she leveraged her network to support her clients and listeners during the pandemic and even how she used multiplexing to create deep conversations with others. This episode is filled with truly valuable insights and includes great legal advice to protect yourself as a podcaster. Thanks for listening! Enjoy!

Takeaways From This Episode:

She delves into The Legal Website Warrior®, her solution to many of the challenges her clients face in the traditional legal market. She recounts her experience launching her podcast, Guts, Grit & Great Business® right as the COVID-10 pandemic hit and sheds light on the intention she embraced while creating her podcast.

Heather highlights how having a good strategy around monetizing your podcast is helpful and also talks about her referral tree, her love for making new connectors as a super-connecter, and her love for collecting information and people.

How she builds credibility and creates multiple clients out of having one single conversation. The importance of building relationships and planting seeds in business. She sheds light on one mistake people make with podcasting.

Heather emphasizes the importance of having the right systems in place for your podcast production and shares what it was like seeing COVID-19 coming down the life tunnel and how she leveraged her network to support her clients and her audience during the turbulent time of the pandemic.

We dive into how Heather uses multiplexing to create deep connections with others and learn about her the monetization of her podcast and why she waited until she was three years in.

Heather shares her clear goals for her conversations and why she is always trying to find ways to continue building her network. Be sure to listen in as she shares incredible advice and tips for protecting yourself as a podcaster on the legal front.

Quotes:

“My whole goal in launching the podcast was to bring important conversations to small business owners around perseverance, grit, longevity, [and] what it takes to build a business and a really thriving life.” — Heather Pearce Campbell [0:07:56]

“Please don’t do it yourself, [that’s] the whole point in business or creating anything. We think we have to trudge along, do it ourselves, figure it all out. No. Go to the expert, find out what you need, get good help, get support in place for doing it and it will go so much faster.” — Heather Pearce Campbell [0:09:25]

“I’m a little bit of a super connector that way. I tell people I collect information and people.” — Heather Pearce Campbell [0:10:50]

“A lot of the power that has come out of having a podcast relates to relationship building with the guests that then lead to other opportunities I couldn’t have anticipated.” — Heather Pearce Campbell [0:11:18]

“My overall strategy with the podcast and truthfully with podcast guesting is I see it all as relationship building and planting seeds.” — Heather Pearce Campbell [0:12:21]

“What I would like for people to take away from this piece of the conversation is about how complex sometimes we make business, but how at its very root, it’s really about having conversations with people where it’s value first — [if] you’re genuine, business is going to happen.” — Heather Pearce Campbell [0:22:38]

“The power of one tidbit of information to change your viewpoint or your perspective or lead to the next best thing in your life — it’s everywhere, every conversation could change your life.” — Heather Pearce Campbell [0:25:23]

“Just be aware that we’re all human. We make mistakes. We don’t do a perfect job vetting people. You might end up with somebody who’s not a great guest and you don’t have to publish the episode.” — Heather Pearce Campbell [0:33:17]

Resources from Today’s Episode:

The Legal Website Warrior®

Heather Pearce Campbell on YouTube

Heather Pearce Campbell on Instagram

Guts, Grit, & Great Business® Podcast

Connect with Carli: